Vikas Varshney // Digital Growth and Marketing

I turn clicks into customers, ad spend into profit — and AI into your unfair advantage.

Who is Vikas? A digital marketer with a strong focus on performance and strategy. Over the years, I’ve worked across campaigns, platforms, and audiences — always aiming to create work that delivers real, measurable results. I enjoy solving marketing problems, optimizing for better outcomes, and learning what truly drives action.

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What I Bring to the Table

My playbook for profitable growth. No fluff, just stuff that works.

Google & Meta Ads

Mastering the auction, taming the algorithm. From search to social, I build full-funnel strategies that capture demand and drive conversions.

Keyword & Audience Strategy

I don't find keywords; I uncover intent. Digging deep to find the audiences and search terms that signal "I'm ready to buy."

Relentless A/B Testing

Settling debates with data. Constantly testing creative, copy, and targeting to squeeze every last drop of performance from your budget.

Landing Page Optimization

The ad is only half the battle. I fine-tune landing pages to create a seamless journey from click to conversion, eliminating friction.

Analytics & Reporting

Beyond vanity metrics. I translate data into actionable insights, telling you not just *what* happened, but *why* and *what's next*.

Budget-Conscious Scaling

Growth without the growing pains. I know how to scale the winners and cut the losers, maximizing your budget for sustainable expansion.

The Proof is in the Performance

The numbers don't lie. And neither do I. Here’s a sneak peek.

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Reduction in Cost Per Lead (CPL) using audience segmentation and landing page optimization.

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ROI achieved through funnel-based strategy and creative refresh for high-ticket medical treatments.

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ROAS averaged, consistently driving profitable results across multiple ad accounts.

My Career Journey

Plotting the course from then to now.

Digital Marketing Sr. ExecutivePresent

  • Work across multiple tasks and teams, gaining hands-on experience in paid media, social ads, content distribution, and digital strategy.
  • Contribute to platform-specific optimizations and help analyze campaign performance to ensure effective outcomes.
  • Achieved a 25% reduction in CPA by implementing granular audience segmentation and creative A/B testing.
  • Improved ROI in paid marketing campaigns by 30–35% through targeted audience segmentation and regular performance optimization.
  • Collaborate with the team to plan and execute social media and content strategies across major platforms like Facebook, Twitter, LinkedIn, and YouTube.
  • Create weekly performance reports, translating raw data into clear, understandable summaries for stakeholders.
  • Leverage GA4 and SEMrush for deep-dive analysis, providing actionable insights that informed broader marketing strategy.
  • Team and vendor management

Digital Marketing Sr. Executive

  • Executed daily campaign management and optimization on Google Ads and Facebook Ads, contributing to a signifiant increase in lead generation.
  • Conducted comprehensive keyword research and competitive analysis to identify new growth opportunities.
  • Developed foundational skills in A/B testing ad copy and creative, resulting good improvement in CTR.

Digital Marketing Executive

  • Managed over ₹1,00,000 in monthly ad spend, ensuring efficient budget allocation and strong campaign performance.
  • Collaborated directly with clients to manage and optimize their Google Ads accounts, aligning strategies with business goals.
  • Achieved an average ROAS of 79%, consistently delivering profitable results across multiple ad accounts.
  • Worked closely with copywriters and designers to create high-converting landing pages tailored to search intent—leading to a 19% average boost in conversion rates for select clients.
  • Generated high-quality leads to support link-building outreach efforts, contributing to improved SEO outcomes for client websites.
  • Partnered with various marketing teams to gain hands-on experience across different digital marketing channels and strategies.

Executive Assistant

  • Responds promptly to patient inquiries via website chat, phone calls, and email.
  • Maintains accurate and up-to-date patient records for smooth coordination and follow-up.
  • Manages and schedules appointments efficiently through the website.

My Tech Stack & Trophies

The tools I use to make the magic happen.

Google AdsGoogle Ads Meta AdsMeta Ads Google AnalyticsGA4 SEMrushSEMrush CleverTapClever Tap CanvaCanva
GeminiGemini ChatGPTChatGPT

Certified & Battle-Tested

Hard-earned credentials that back my expertise.

Be10x AI Tools Expert Kallada Academy
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Beyond the Bids & Budgets

When I'm not optimizing campaigns, I'm optimizing my altitude. Navigating a mountain trail requires the same skills as a complex campaign: a clear strategy, adapting to unforeseen challenges, and a relentless push toward the peak.

who.is.vikkk

Ready to make your ad spend jealous?

Whether you're looking to launch, optimize, or scale, I'm your guy. Let's chat about building campaigns that not only perform but dominate.

Send Me an Email

Want the formal version?

For your HR department's viewing pleasure.

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